| LC control no. | sh2003007216 |
|---|---|
| LC classification | HF6146.P78 |
| Topical heading | Product placement in mass media |
| Variant(s) | Placement of products in mass media Product placement in motion pictures Product placement in television programs |
| See also | Advertising Mass media |
| Scope note | Here are entered works on an advertising technique that consists of the use of name-brand products as props or as set dressing in motion pictures, television programs, or other mass media. |
| Found in | Work cat.: 2003027329: Handbook of product placement in the mass media, c2004. WWW, Jan. 7, 2004 (Product placement) |
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