| LC control no. | sh2007003711 |
|---|---|
| Topical heading | Multiattribute models (Consumer attitudes) |
| Variant(s) | Multiattribute attitude models (Consumer attitudes) |
| See also | Consumers--Attitudes--Mathematical models |
| Found in | Work cat.: Martin, W.S. A multiattribute model for evaluating industrial customer's potential, 1980. Mowen, J.C. Consumer behavior, 2001: p. 128 (Multiattribute models describe how consumers combine their beliefs about product attributes to form attitudes about brand alternatives, corporations, or other objects in high-involvement circumstances) Solomon, M.R. Consumer behavior, 2002: p. 212 ( ... multiattribute models have been extremely popular among marketing researchers. This type of model assumes that a consumer's attitude (evaluation) of an attitude object ... will depend on the beliefs he or she has about several or many attributes about the object. The use of a multiattribute model implies that an attitude toward a product or brand can be predicted by identifying these specific beliefs and combining them to derive a measure of the consumer's overall attitude) Dictionary of marketing terms, 1995 (multiattribute attitude models - These models are designed to predict attitudes toward objects (such as brands) based on consumers evaluations of product attributes or expected consequences) |
| Not found in | Rosenberg, J.M. Dictionary of marketing and advertising, 1995; Van Minden, J.J.R. Dictionary of marketing research, 1987 |
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