| LC control no. | sh2007005546
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| LC classification | HF5415.12615
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| Topical heading | Neuromarketing
Browse this term in LC Authorities or the LC Catalog |
| Variant(s) | Neuro-marketing
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| See also | Marketing
Browse this term in LC Authorities
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| Scope note | Here are entered works on marketing based on research that uses neuroscience technologies, such as magnetic resonance imaging, to measure the brain's responses to advertising, brand-related messages, and other marketing stimuli.
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| Found in | Work cat.: 2007029695: Renvoisé, Patrick. Neuromarketing, 2007: CIP t.p. (Neuromarketing)
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