| LC control no. | sh2007006470 |
|---|---|
| LC classification | HF5415.1255 |
| Topical heading | Branding (Marketing) |
| Variant(s) | Brand name products--Marketing |
| See also | Marketing Advertising Brand name products |
| Scope note | Here are entered works on the process of creating a unique identity, image, idea, or impression of a specific product, service, company, organization, individual, place, etc., that distinguishes it from other similar entities and encourages confidence in its quality or performance. |
| Found in | Work cat.: 2007031786: Moor, Liz. The rise of brands, 2007: ch. 1 (branding) American Heritage dict. (brand) Random House dict. (brand) Wikipedia, Aug. 21, 2007 (branding) Understanding American business jargon: a dictionary (branding) |
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