| LC control no. | sh2015002493 |
|---|---|
| Topical heading | Electronic mail marketing |
| Variant(s) | Email marketing |
| See also | Marketing |
| Scope note | Here are entered works on the promotion of products or services through electronic mail. |
| Found in | Work cat: Robinson, H. Email marketing success, 2015: cover (incorporate email marketing into your strategy to drive traffic to your website) Marketing Terms website, Oct. 15, 2015 (Email Marketing definition: the promotion of products or services via email) Techopedia website, Oct. 15, 2015 (Definition - What does Email Marketing mean? Email marketing is the targeting of consumers through electronic mail (email). Often associated with data mining, email marketing can be used to impact consumers in a variety of ways. In general, email marketing is a more evolved, digital form of traditional direct mail marketing) Wikipedia, Oct. 15, 2015 (Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.) |
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