LC control no. | sh 85001182 |
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LC classification | HF5827.8 |
Topical heading | Deceptive advertising |
Variant(s) | Advertising, Fraudulent False advertising Fraudulent advertising Misleading advertising Truth in advertising |
See also | Advertising Corrective advertising |
Scope note | Here are entered works on advertising that includes false or misleading statements. Works on the portrayal of myth in advertising are entered under Myth in advertising. |
Found in | UMI business vocab. (False advertising rt Truth in advertising) LIV (Deceptive advertising UF False advertising; Fraudulent advertising, Misleading advertising; Truth in advertising) Ostrow, R. Dict. of marketing, 1988 (Deceptive advertising, see Deceptive practice) Imber, J. Dict. of adv. and direct marketing term, 1987 (deceptive advertising) BPI (Deceptive advertising) Marketing Info. Ctr. Adv./marketing lib. index, 1985: p. 34 (Deception, ethics, truth and taste in advertising) |