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Deceptive advertising

LC control no.sh 85001182
LC classificationHF5827.8
Topical headingDeceptive advertising
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Variant(s)Advertising, Fraudulent
False advertising
Fraudulent advertising
Misleading advertising
Truth in advertising
See alsoAdvertising
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Corrective advertising
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Scope noteHere are entered works on advertising that includes false or misleading statements. Works on the portrayal of myth in advertising are entered under Myth in advertising.
Found inUMI business vocab. (False advertising rt Truth in advertising)
LIV (Deceptive advertising UF False advertising; Fraudulent advertising, Misleading advertising; Truth in advertising)
Ostrow, R. Dict. of marketing, 1988 (Deceptive advertising, see Deceptive practice)
Imber, J. Dict. of adv. and direct marketing term, 1987 (deceptive advertising)
BPI (Deceptive advertising)
Marketing Info. Ctr. Adv./marketing lib. index, 1985: p. 34 (Deception, ethics, truth and taste in advertising)