| LC control no. | sh 85065897 |
|---|---|
| LC classification | HF5415.1263 |
| Topical heading | Industrial marketing |
| Variant(s) | B2B marketing (Business to business marketing) Business to business marketing Business-to-business selling Industrial equipment--Marketing |
| See also | Marketing |
| Scope note | Here are entered works on the marketing of goods and services to business enterprises, governmental units and nonprofit institutions for use by them in their operations or for reprocessing into other products. |
| Found in | Work cat.: 2006032596: Achieve sales excellence, c2006: eCIP data sheet and galley (business-to-business selling) LC database, May 15, 1996 (Business to business marketing) Gillin, P. Social marketing to the business customer, c2011: t.p. (B2B market) p. v (B2B marketing) OCLC, searched June 3, 2011 (title phrase search for "B2B marketing": 36 hits) |
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