| LC control no. | sh 85116738 |
|---|---|
| LC classification | HF5438.5 |
| Topical heading | Sales promotion |
| See also | Marketing Advertising Selling |
| Found in | Dict. of business and management, via Oxford Reference, viewed June 12, 2023 (sales promotion. An activity designed to boost the sales of a product or service, may include ad campaign, free items, demos or exhibitions, etc.; trade promotion. A sales promotion designed to gain reseller support and to improve reseller selling efforts. These include discounts, allowances, free goods, cooperative advertising, and push money, as well as conventions and trade shows.) Wikipedia, June 12, 2023 (Trade promotion (marketing). In business and marketing, "trade" refers to the relationship between manufacturers and retailers. Trade Promotion refers to marketing activities that are executed in retail between these two partners. Trade Promotion is a marketing technique aimed at increasing demand for products in retail stores based on special pricing, display fixtures, demonstrations, value-added bonuses, no-obligation gifts, and more.) (Sales promotion. Sales promotions targeted at trade, especially retailers, designed to increase sales to retailers, to carry the product or brand or to support the retailer in consumer-oriented promotions.) |
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