| LC control no. | sh 90004314
|
| LC classification | HF5415.126
|
| Topical heading | Database marketing
Browse this term in LC Authorities or the LC Catalog |
| Variant(s) | Data base marketing
|
| See also | Direct marketing
Browse this term in LC Authorities
|
| Scope note | Here are entered works on a form of direct marketing whereby a constantly updated database is used to develop customer relations and marketing strategies.
|
| Found in | Work cat.: Shaw, R. Database marketing, 1990.
|
| Not found in | BPI; Ostrow. Dict. of marketing; Jefkins. Inter. dict. of marketing and communication; OSER
|
