02641nkm a22004333i 4500 22137012 20250607110329.7 cr ||||||||||| 210708m19421943xx nnn |o ineng 22137012 0 ibc orignew u ncip 20 y-gencatlg LCAP batch update 2025-06-02-04:00: LCAPM-999 2021669753 (WDL)02733 DLC eng DLC eng 331 940 We Can Do It! Rosie the Riveter. We Can Do It! [place of publication not identified] : [publisher not identified], [1942 to 1943] 1 online resource. still image sti rdacontent computer c rdamedia online resource cr rdacarrier Title devised, in English, by Library staff. Original resource extent: 1 color poster. This poster, produced by Westinghouse during World War II for the War Production Co-Ordinating Committee, was part of the national campaign in the United States to enlist women in the workforce. In the face of acute wartime labor shortages, women were needed in the defense industries, the civilian service, and even the armed forces. Publicity campaigns were aimed at encouraging those women who had never before held jobs to join the workforce. Poster and film images glorified and glamorized the roles of working women and suggested that a woman's femininity need not be sacrificed. Women were portrayed as attractive, confident, and resolved to do their part to win the war. Of all the images of working women during World War II, the image of women in factories predominates. Rosie the Riveter--the strong, competent woman dressed in overalls and bandanna--was introduced as a symbol of patriotic womanhood. The accoutrements of war work--uniforms, tools, and lunch pails--were incorporated into the revised image of the feminine ideal. Original resource at: U.S. National Archives and Records Administration. Content in English. Description based on data extracted from World Digital Library, which may be extracted from partner institutions. 1942 to 1945 War posters Women Women in war World War, 1939-1945 War Production Co-ordinating Committee, United States Creator. United States of America United States History gdcwdl wdl_02733 https://hdl.loc.gov/loc.wdl/wdl.2733 wdl/wdlpartner/wdlnara s-Online Electronic Resource