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  <titleInfo>
    <title>My life in advertising</title>
  </titleInfo>
  <name type="personal" usage="primary">
    <namePart>Hopkins, Claude C.,</namePart>
    <namePart type="date">1866-1932</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marcgt">biography</genre>
  <genre authority="rdacontent">text</genre>
  <genre authority="lcgft" valueURI="https://id.loc.gov/authorities/genreForms/gf2014026049">Biographies.</genre>
  <originInfo>
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    <issuance>monographic</issuance>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <place>
      <placeTerm type="text">London</placeTerm>
    </place>
    <agent>
      <namePart>Harper &amp; brothers</namePart>
    </agent>
    <dateIssued>1927</dateIssued>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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    <extent>5 p.l., 206 p. 22 cm.</extent>
  </physicalDescription>
  <abstract type="Summary">After working for thirty-six years in advertising, Claude C. Hopkins reflects on his experiences as a salesman and advertising agent. His success he attributes to good relations with the publisher, self-confidence, and the wisdom of his career choice. His major mistake, he claims, was waiting too long before starting his own business. American Memory.</abstract>
  <note type="statement of responsibility">by Claude C. Hopkins.</note>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Hopkins, Claude C.,</namePart>
      <namePart type="date">1866-1932</namePart>
    </name>
  </subject>
  <subject authority="lcsh">
    <topic>Advertising personnel</topic>
    <genre>Biography</genre>
  </subject>
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  <identifier type="lccn">27024090</identifier>
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				(Revision 1.172 20230208)</recordOrigin>
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