BookPartidos políticos, campañas electorales y redes sociales en lo ...
Title
- Partidos políticos, campañas electorales y redes sociales en lo local: elecciones 2015 en el Estado de México. Coordinación de Leticia Heras Gómez, Oniel Francisco Díaz Jiménez y Ramiro Medrano González.
Published
- Ciudad de México: Editorial Fontamara, 2017.
HLAS annotation
HLAS annotation
- How important are social networks like Facebook and Twitter to electoral communication at the local level in Mexico? The authors explore the question in the context of the federal congressional and state elections in the state of México in 2015. As of that time, the answer to their research question is that the parties used social media to make announcements about daily news and upcoming events, but relied on traditional campaign methods such as door-to-door canvassing to carry out state and local-level electioneering. The study is systematic, thorough, and draws on theory and methods applied successfully in other contexts around the world. Perhaps limited to its timeframe, the study is nevertheless a valuable corrective to assumptions about the impact of social media on politics. [JLK]
More Information
Description
- 168 p.: bibl., graphs, tables.
HLAS subjects
LC subjects
Related names
Contents
- Partidos políticos, Internet y redes sociales / Ramiro Medrano González, Leticia Heras Gómez, Oniel Francisco Díaz Jiménez -- Comunicación política, campañas electorales y redes sociales en México / Oniel Francisco Díaz Jiménez, Leticia Heras Gómez -- Partidos políticos en el Estado de México / Leticia Heras Gómez -- Las redes sociales del PRI, PAN, y PRD en las elecciones del Estado de México de 2015 / Leticia Heras Gómez, Oniel Francisco Díaz Jiménez -- Candidatos y redes sociales en México / Ramiro Medrano González -- Los alcances de la agenda programática de los partidos en la redes sociales / Aldo Muñoz Armenta -- Conclusiones / Ramiro Medrano González, Leticia Heras Gómez, Oniel Francisco Díaz Jiménez -- Anexo : uso y acceso a Internet y redes sociales / Elsa Cecilia Cota Díaz.
Notes
- Includes bibliographical references (pages 157-168).
Series
- Argumentos; 419
ISBN
- 9786077364528 Fontamara
- 9786074228755 UAEMEX
HLAS topic/discipline search
HLAS volume records
HLAS contributor
- Shannan L. Mattiace and Joseph L. Klesner