LC control no. | n 50028789 |
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Descriptive conventions | rda |
Personal name heading | Dichter, Ernest, 1907-1991 |
Associated country | Austria United States |
Associated place | Frankfurt am Main (Germany) Zurich (Switzerland) London (England) |
Located | Vienna (Austria) New York (N.Y.) Montrose (N.Y.) Croton-on-Hudson (N.Y.) |
Birth date | 1907-08-14 |
Death date | 1991-11-21 |
Place of birth | Vienna (Austria) |
Place of death | Peekskill (N.Y.) |
Field of activity | Psychology Motivation research (Marketing) Marketing research |
Affiliation | Universität Wien Columbia Broadcasting System, inc. Institute for Motivational Research, Inc. Ernest Dichter International, Institut für Motiv- und Marketingforschung |
Profession or occupation | Psychologists |
Found in | The psychology of everyday living, 1947. The naked manager, c1974: t.p. (Ernest Dichter) Marquis Who's who, via WWW, Oct. 31, 2008: (b. Aug. 14, 1907; d. Nov. 21, 1991) Ernest Dichter research reports, 1937-1988: processing notes (Ernest Dichter; b. Aug. 14, 1907 at Vienna; d. Nov. 21, 1991 near Peekskill, N.Y.; pioneer in consumer motivational research; Ph.D. from the University of Vienna, 1934; came to the U.S. as a refugee, 1938; worked for the J. Stirling Getchell advertising agency and for the Columbia Broadcasting System at New York City; operated a consulting business under a variety of firm names, including the Institute for Research in Mass Motivations (1952) and the Institute for Motivational Research, Inc. (1955), in suburban Montrose, N.Y., and later at Croton-on-Hudson, N.Y., with branch offices in London, Zurich and Frankfurt, including the Ernest Dichter International Institut für Motiv- und Marketingforschung; the German and Swiss offices were continued after his retirement by others) Information from 678 field, converted July 27, 2014 (psychologist) |
Associated language | ger eng |