LC control no. | no 95009010 |
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Personal name heading | Allenby, Greg M. (Greg Martin), 1956- |
Found in | Is household-specific targeting worth it, c1994: t.p. (Greg M. Allenby) p. [iv] (assoc. prof. of marketing, Ohio State University) LC in OCLC, 2/13/95 (hdg.: Allenby, Greg M. (Greg Martin), 1956-; usage: Greg M. Allenby) Bayesian statistics and marketing, c2005: CIP t.p. (Greg Allenby; Ohio State Univ.) |