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Allenby, Greg M. (Greg Martin), 1956-

LC control no.no 95009010
Personal name headingAllenby, Greg M. (Greg Martin), 1956-
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Found inIs household-specific targeting worth it, c1994: t.p. (Greg M. Allenby) p. [iv] (assoc. prof. of marketing, Ohio State University)
LC in OCLC, 2/13/95 (hdg.: Allenby, Greg M. (Greg Martin), 1956-; usage: Greg M. Allenby)
Bayesian statistics and marketing, c2005: CIP t.p. (Greg Allenby; Ohio State Univ.)