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Direct marketing

LC control 85038256
LC classificationHF5415.126
Topical headingDirect marketing
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Variant(s)Direct mail campaigns
See alsoMail-order business
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Advertising, Direct-mail
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Direct selling
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Scope noteHere are entered works on a type of marketing which relies heavily on the use of direct mail and telemarketing, and which uses direct responses of potential customers to evaluate the consumer market.
Found inUMI business vocab. (Direct mail campaigns)
Baker. Dict. of marketing and advertising (Direct mail)