| LC control no. | sh 85038256 |
|---|---|
| LC classification | HF5415.126 |
| Topical heading | Direct marketing |
| Variant(s) | Direct mail campaigns |
| See also | Mail-order business Marketing Advertising, Direct-mail Direct selling |
| Scope note | Here are entered works on a type of marketing which relies heavily on the use of direct mail and telemarketing, and which uses direct responses of potential customers to evaluate the consumer market. |
| Found in | UMI business vocab. (Direct mail campaigns) Baker. Dict. of marketing and advertising (Direct mail) |
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