| LC control no. | sh 89002650 |
|---|---|
| LC classification | HF5414 |
| Topical heading | Social marketing |
| Variant(s) | Cause related marketing Marketing, Social Social cause marketing |
| See also | Marketing |
| Scope note | Here are entered works on the application of marketing concepts and techniques to the promotion of social causes or programs. |
| Found in | Work cat.: Fine, S.H. Social marketing, c1990. Dict. of marketing, 1988. Economist pock. guide to marketing, 1986 (Social marketing; social cause marketing) LC database, April 21, 1989. LC database, Feb. 3, 1999 (cause related marketing) |
| Not found in | Web. 3; IAC |
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