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Social marketing

LC control 89002650
LC classificationHF5414
Topical headingSocial marketing
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Variant(s)Cause related marketing
Marketing, Social
Social cause marketing
See alsoMarketing
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Scope noteHere are entered works on the application of marketing concepts and techniques to the promotion of social causes or programs.
Found inWork cat.: Fine, S.H. Social marketing, c1990.
Dict. of marketing, 1988.
Economist pock. guide to marketing, 1986 (Social marketing; social cause marketing)
LC database, April 21, 1989.
LC database, Feb. 3, 1999 (cause related marketing)
Not found inWeb. 3; IAC