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Bibendum (Advertising character)

LC control 96003219
Topical headingBibendum (Advertising character)
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Variant(s)Bib (Advertising character)
Michelin Man (Advertising character)
Michelin Tire Man (Advertising character)
See alsoAdvertising--Tires
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Advertising characters
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Found inWork cat.: 95195071: Gonzalez, P. Bibendum, c1995: p. 32-33 (an advertising symbol (a man made of tires) first used by the French tire firm Michelin in 1898)
Stiling, M. Famous brand names, emblems, and trademarks, 1980: p. 34 (Bibendum--the Michelin Man)
Mattera, P. World class business, 1992: p. 459 (unique logo, roly-poly Michelin Tire Man, Bibendum or simply Bib; company's mascot and one of best-known advertising figures)